TAMPA, Fla. 鈥� A Hillsborough County firefighter/paramedic has been named one of the first honorees in a new nationwide campaign recognizing everyday heroes.
Matthew Holubik, a U.S. Navy veteran and current Hillsborough County Fire Rescue firefighter/paramedic, was honored as a 鈥淟ocal Legend鈥� by , a brand co-founded by late WWE legend Hulk Hogan, .
鈥淲hether they鈥檙e first responders, running local businesses or just lending a hand when no one鈥檚 looking 鈥� these are the people who make America work,鈥� Hulk Hogan, co-founder of Real American Beer, said in a statement from the brand. 鈥淎nd we鈥檙e proud to celebrate them the Real American way.鈥�
Holubik, known among colleagues for his quiet strength and consistent service, was described by the company as 鈥渁 real American badass鈥� for his work on and off duty. The campaign cited his military background and emergency response work as defining examples of service and sacrifice.
鈥淚t means showing up for your community, no matter how big or small the act of service may be,鈥� Holubik said in a statement released with the announcement. 鈥淚t鈥檚 about doing your part, lending a hand and standing for something greater than yourself.鈥�
Real American Beer launched the campaign earlier in 2025 as a tribute to Americans making a difference in their communities. The initiative was developed with input from Hogan before his death.
Winners are recognized in Real American Beer鈥檚 marketing and merchandise, and new honorees will be announced throughout the year. Nominations are ongoing via social media. For more information on how to nominate a first responder, .
